Growers: Ruud van der Hoeven, John van Ruijven
and Raymond Vijverberg
Location: Westland (the Netherlands)
Qualily is a joint venture between three lily growers, with customers in Europe, the United States, Russia and Japan. "Collaboration is a must nowadays", says lily grower Van der Hoeven in relation to Casino Lilies. "I believe Casino Lilies' strong point is the will to learn from one another and to minimise risks together. We all have the same goal, i.e.: to present ourselves to the market in a structured way and offer the best quality. We at Qualily stand for 'Quality' with a capital Q, which is why we do business with Casino Lilies. After all, that is the most important thing that counts."