Casino member: Hans Schrieken
Nursery: Schrieken Lelies BV
Location: Lemelerveld (Overijssel, the Netherlands)
Area: 30 hectares of lilies
"In 1986, I was one of the first to start growing lilies in the Dutch province of Overijssel. The acidic sandy soil here is perfect for growing lilies", explains Hans Schrieken. "Mass growth has never really been my thing. We have now reduced our area from 50 to 30 hectares, so that we are able to focus on the exclusive segment to an even greater extent. The lily business is a risky one; as soon as something is a success, everyone jumps on the bandwagon. It is good that we can now regulate this a bit more effectively and in an innovative way. Casino's LA lilies have a striking, very modern appearance, and at the same time, you notice that quality is at the forefront of the entire range."